THE CONTEXT — PHOTO + VIDEO CAMPAIGN

Designed by G is a Egypt based fashion house inspired by ancient artistic renaissance who collaborated with NOORstudios to direct and produce the visuals for their futuristic fashion campaign.

THE APPROACH— LOOKING FORWARD TO THE FUTURE

What you see is how we felt. Inspired by G’s futuristic and grunge designs, we wanted to create visuals that felt out of place, mysterious, and original. With his pieces, we created 6 videos for G’s marketing and social media campaign. We also creative directed and shot photos for G’s lookbook.

THE CHALLENGE — INTUITION

G gave us the creative freedom to trust our intuition and create off of feeling and his designs. What you see is how we felt and resonated with this new wave of grunge hitting Egypt’s fashion scene.

LOGO REBRAND

With this campaign, NOORstudios elevated G’s visual brand positioning with a refreshed logo.